At the age of 29 I am more than 7 years working in the area as a Designer, with deep experience in branding and visual systems (UI). Acquiring skills in structuring, creating, evaluating and questioning graphic projects.
Currently focused on developing UX and UI strategies for websites and apps. Looking for in practice agile methodologies for the development of new projects.
When starting a project, I try to understand business objectives, analyzing corporate reports, checking for pre-modeled assumptions and or talking to stakeholders to understand their needs. I check for interviews or user data where I can get an overview of the customer. In my early days at the company, I try to do competitive analysis and do some benchmarking to understand how other companies behave.
This step includes the creation of user flows and wireframes in tools like Figma or Adobe XD after the development of the wireframes I perform some tests with the user so that we can validate the idea. After this step I try to apply the UI and generate a consistent design system based on the company's identity.
The last part of my process would be the handoff for the developers. I try to do A / B tests in this part, whenever possible. I also analyze analytics data, making reviews to share with the team and validating whether we need to make adjustments or not.
Conta Azul
2020 → Currently
Wiser Educação
2016 → 2020
Somos Educação
2015 → 2016
Grupo WDM
2013 → 2015
Agile Manager Training - Alura
2020 → 2020
Design System & Ops - Meiuca Design
2020 → 2020
Graphic Design - Redhook School
2015 → 2015
Bachelor of Design - Unibrasil
2010 → 2015
Project developed in partnership with Designer Willian Knack, where we discussed about the parallels of life trying to generate correlations and understand the meaning of things, with varied themes but always putting the look of a designer on the theme.
Project where I develop t-shirts with different themes to train and test other types of techniques.